From 2002-2024 I was the business partner who made things run smoothly at Body First.
Principal Roles Body First LLC
Financial
Authored strategic proposals and financial frameworks that increased operational sustainability while reducing payroll and operations expenditures
Implemented budgets and financial protocols utilizing QuickBooks and industry-specific software
Led the organization's COVID-19 financial response, ensuring the organization secured EIDL grants, PPP Loans, care grants, and other funding, ensuring the organization's solvency.
Business Expansion, Development, & Restructuring
Launched and managed business expansion initiatives, delivering a 300% rise in revenue from 2015 to 2017 through strategic marketing, events, recruitment, and client retention efforts.
After Body First purchased a struggling private tennis facility, I revitalized the facility by restructuring pricing strategies, streamlining billing processes, optimizing marketing, and downsizing expenditures- turning it into a top-tier membership-focused enterprise.
I Successfully merged two diverse locations into a unified operational model, enhancing profitability and organizational synergy.
During my tenure I managed all daily operations, overseeing financial management, program facilitation, and staff development to ensure excellence in service delivery.
Leadership & Staff Development
Built effective employee training programs, ensuring excellent customer service, safety, and professional growth.
Mentored teams, setting clear developmental goals and actionable strategies to enhance staff performance, retention, and satisfaction
Created comprehensive employee compensation packages and training programs that doubled staff retention and reduced general staff turnover.
Marketing and Sales Growth
Designed and executed digital marketing campaigns that drove measurable growth in membership services and online sales, including website redesign, social media strategy, and SEO optimization.
Spearheaded an SEO-driven eCommerce growth strategy, increasing online sales by 25% in 2016 alone and establishing a long-term 5% annual growth trajectory.
Built a dedicated customer-focused brand identity through strategic promotions, community outreach, events, and engaging marketing materials across multiple platforms.
Recruited and led top-performing sales and marketing teams, mentoring them to deliver exceptional results and customer satisfaction.
